For all you non-SEOs out there – if the search engines can’t crawl your website efficiently, you can do a lot of harm to your rank on a SERP(Search Engine Results Page). If there are technical issues or content is out of order the SEO needs to know as soon as possible or they can be completely ineffective with other site tasks they are juggling.
Site Crawl! What a massive set of information. The problem to solve here was how does Moz give all of this data to somebody in an organized manner and make it digestible and most of all actionable.
To get started we conducted SME interviews and card sorts. After the Moz team determined the milestones for beta we were able to formulate what would be our beta set of data.