Element Mash iOS App
Element Mash is an iOS game I worked on as part of a 3 person team with a developer and another UX designer. Together with Adrian and David O'Hara, we took a project that Adrian had been tinkering with and turned it into a full game.
The early version of the app Adrian had been working on had a neat concept and solid code, but needed a lot of help to bring it to life. It needed a brand, a story, visual interest, and some UX flow.
STARTING WITH AN IDEA
This is the concept that Adrian was tinkering with when we started out. The main structure for the game was there, but we essentially started over in many ways due to the complete changes we made.
The concept was centered around the elements of the earth and we came up with the name "Element Mash". We also determined we wanted to represent the elements differently as well as capturing more of them. The elements would be as follows: earth, fire, wind, water, life.
We experimented with revenue models to see what worked best for the game. We started out with a flat $0.99 price and experimented with 1 week of free access to see how much traction it gave us. After this we debated between a "free with in-app purchase" model vs. a "freemium" model, where the app is playable for free to a certain limit that can be unlocked with a one time payment. We opted for the "free with in-app purchase" model and created opportunities within the app for purchases.
We had just under 10,000 downloads of the game and several great reviews to go with it.